Yves Rocher increases its sales by 22% with SPARTED
A need for regular training of beauty advisors
The cosmetics and beauty brand Yves Rocher aimed to improve the commercial performance of its teams in its shops and institutes by: 1) Regularly training its teams on new products, 2) Teaching new sales methods and 3) Spreading the brand's values and philosophy.
They have implemented SPARTED's mobile learning
Yves Rocher's sales and marketing team decided to focus the training of beauty advisors on three major training topics: knowledge of the specific features of the new products, mastery of sales techniques and ease of dealing with customers, as well as alignment with Yves Rocher's values.
After the success of the first pilot in the Czech Republic in 2017, Yves Rocher quickly rolled out the app to 5 countries in Eastern Europe. Since then, more than 1,900 learners have been engaged through regular campaigns and prizes to be won for the most diligent players!
In addition to Analytics, Yves Rocher implemented A/B testing to measure the real impact of the solution on sales: a conclusive approach that showed a clear increase in sales of new products in volume among the sellers targeted by the platform.
The results they achieved
increase in new products sales volume
Net Promoter Score measured among players of the application
ctive participation on the YRemember app
What they throught about it
"I would like to say a big THANK YOU for adding machine translation to the SPARTED tool. It saves us a lot of time as we always run campaigns in both Czech and Hungarian. Now I can easily check content from other countries, translate it quickly and see if it is relevant to our region. Thanks to the whole team for all the work done to make your tool even easier to use and collaborative for companies operating in different countries."
Senior Training Specialist CEE
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