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BNPP AM increases its sales of financial products

A need to optimise product promotion and sales
As a leader in the investment market, BNP Paribas Asset Management aimed to enhance its performance through mobile learning by: 1) Supporting sales teams in the field, 2) Improving financial product knowledge and homogenising knowledge across teams.
They have implemented SPARTED's mobile learning
Step 1
Content preparation
The Marketing for Individuals, Advisors and Online Banks team has decided to focus the training of financial advisors on three major pedagogical axis: knowledge of financial products and investment solutions, advisory skills, and financial regulations and their evolution.
Step 2
Solution deployment
Thanks to more digestible microlearning content, BNPP AM has managed to effectively deploy the solution to over 5,700 financial advisors across 8 countries since 2017.
Step 3
Progress monitoring
With SPARTED, BNPP AM measures directly from its back office the participation and progress of these teams and the control of the more than 4,000 contents played per week.
The results they achieved
financial advisors trained
players each year
Net Promoter Score measured

What they throught about it

"SPARTED's microlearning facilitates the educational efforts of the marketing team and accelerates the retention of knowledge by our financial advisors. It is perfectly adapted to the daily workload of our employees and allows them to upgrade their skills without difficulty."
Sylvie Vazelle-Tenaud
Head Of Marketing

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